{"id":4787,"date":"2024-02-21T16:25:32","date_gmt":"2024-02-21T15:25:32","guid":{"rendered":"https:\/\/wirtschaftsstandort-hannover.de\/?p=4787"},"modified":"2024-03-20T08:00:12","modified_gmt":"2024-03-20T07:00:12","slug":"worldmarketleader","status":"publish","type":"post","link":"https:\/\/wirtschaftsstandorthannover.de\/en\/article\/worldmarketleader\/","title":{"rendered":"World market leader"},"content":{"rendered":"\t\t
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World market leader and innovation driver<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Any discussion of Hannover\u2019s economy usually features the names of the large companies based in the region. But the city\u2019s corporate landscape is clearly larger and more diverse than that. There are numerous so-called \u201chidden champions\u201d \u2013 small and medium-sized companies that shape whole industries and lead the world market with their products, and many more that make a crucial contribution to research and development. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Hannover General Employers\u2019 Association (AGV) brings \u00adtogether nearly all renowned companies in the region to form a strong alliance. Our aim is to create advantages for the companies through sharing and cooperation in order to \u00adenhance Hannover as a business location. The SME com\u00adpanies in our association that are named below are examples for the region\u2019s innovative capabilities and successful entrepreneurship. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Companies from Hannover that have shaped whole industries<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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One of the world\u2019s most famous family companies comes from \u00adHannover. Hermann Bahlsen founded his biscuit factory way back in 1889. He named the biscuits after Hannover\u2019s philosopher Gottfried Wilhelm Leibniz. Shelves in food shops all around the world still have Leibniz biscuits on display to this day. Just a few years later, another \u00adfamily company wrote history in Hannover. In 1901, Lachmann N. \u00adJacob and Fritz \u00adSalomon founded the Hannoversche Wach- und Schlie\u00dfinstitut Jacob & Co. \u2013 Europe\u2019s first private security firm. Jacob brought the idea back with him from a trip to the USA, where private security companies had been supporting the state in securing properties for decades. This enterprise eventually became Nieders\u00e4chsische Wach- und Schliessgesellschaft Eggeling & Schorling KG (NWSG)\/VSU \u00adVereinigte Sicherheitsunternehmen GmbH, which continues to set standards to this day. A younger but similarly prominent family company is KIND H\u00f6rger\u00e4te GmbH & Co KG. Starting with the hearing aid shop founded by his parents in Gro\u00dfburgwedel in 1952, the long-standing managing director Martin Kind, who is also Vice Chair of AGV, now runs a successful chain store company. In addi\u00adtion to more than 700 stores in Ger\u00admany, KIND is also represented in numerous countries such as Armenia, Georgia, Singapore, Switzerland and the Netherlands. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The software development company HaCon in Hannover developed Germany\u2019s first computer aided timetable information. Today it is among others the brain behind the DB-Navigator app. Photo: Postmodern Studio\/stockAdobe.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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From Hannover out into the world<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The hidden champions from our city today are usually involved in \u00adindustry and technology. The family company Wagner Group GmbH from Langenhagen for instance are specialists for manufacturing technical fire safety equipment. They were the first company to launch \u00adnitrogen as natural extinguishing agent. Their equipment is meanwhile used all over the world, for example in the rail sector. Examples in\u00adclude the Thameslink in London, the Metro in Kuala Lumpur or the \u00adRhaetian Railway in Switzerland. Torsten Wagner, the company\u2019s \u00adcurrent managing director, is Chair of AGV. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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When it comes to rail technology, HaCon is another world market leader. The software development company in Hannover developed Germany\u2019s first computer aided timetable information. Today it is among others the brain behind the DB-Navigator app. Wholly owned by Siemens AG since 2017, HaCon meanwhile also provides digital \u00adplanning systems for many other countries worldwide. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Innovations to safeguard the future<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Research and development is rated very highly by Hannover\u2019s SME sector. As a result, our companies are able to safeguard their leading position in many areas despite growing competitive pressure, particularly from Asia. The American automotive supplier Wabco (today ZF Division Commercial Vehicle Control Systems) has been working in Hannover since 1884 to develop electronic brakes, suspension and drive systems for commercial vehicles. The Technology Centre opened in 2018 and is staffed by more than 420 employees pursuing research into innovation for the automotive sector. <\/p>\n

One of the most important research centres for rubber and polymers in the world is based in Hannover. The German Rubber Institute (DIK) brings together researchers involved in the various natural \u00adscience and engineering disciplines with a bearing on rubber and \u00adpolymer ma\u00adterials. This concept is globally unique. Furthermore, DIK also puts a focus on practical application. The institute not only works with com\u00adpanies from all over the world to test its developments under practical con\u00additions: companies can also commission DIK directly to test new \u00adproducts. The Laser Centre Hannover is based on a similar concept. Here, specialists in photonics and laser technology work on the im\u00adprovement and further development of laser technology, also cul\u00adtivating new areas of appli\u00adcation. The laser centre also works closely with companies from all over the world.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Role model for recruiting young talents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The skills shortage is one of the greatest threats to the prosperity of our state and region. On a national scale, there are already 350,000 skilled workers missing, with an upward trend. The largest gap is in the so-called STEM fields with around 125,000 job vacancies that \u00adcannot be filled. In 2007, we held the first IdeasExpo in Hannover to win over young people for jobs in science and technology. Today the event \u00adorganised by IdeenExpo GmbH is known throughout Europe and more important than ever, both for our economy and for the young generation, as confirmed by the figures for the latest event. From small firms to large companies, more than 280 exhibitors were to be found on the exhibition grounds in Hannover in July 2022, with IdeenExpo GmbH registering a new record number of visitors. For nine days, more than 450,000 youngsters used the opportunity to become immersed in the diverse world of science and technology. The IdeasExpo 2022 was thus the top event at the trade-fair location in Hannover in terms of \u00advisitor numbers. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The pretzel men with the golden Liebniz biscuit are the landmark at the Bahlsen headquarters in Hanover. Photo: nmann77\/stockAdobe.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The business location has a huge image problem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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As shown by all these examples, for decades Hannover\u2019s economy has been innovative, strong and future-oriented. But the city\u2019s tarnished image is increasingly putting this at risk. At the end of 2021, a re\u00adpresentative survey by Allensbach Institute on behalf of Drei-\u00adQuellen-Mediengruppe asked 1,500 German citizens about Hannover. The \u00adresults are sobering. Just nine percent of respondents felt it was worth visiting Lower Saxony\u2019s state capital. Only Saarbr\u00fccken is said to be less attractive than Hannover. It seems that Hannover failed to make the most of its chances after hosting the World Expo 2000. It is just as disap\u00adpointing that only 38 percent of the people living in Lower Saxony think their capital city is attractive. This puts Hannover far, far behind the \u00adratings achieved by other capital cities in their respective states <\/p>\n

Statistics like this are not only a burden for the tourism industry. They also have serious consequences when it comes to the competition for skilled workers and future technologies. Our companies already face real problems in attracting good skilled workers to Hannover, and the ongoing escalation of the skills shortage will make this even harder in future. Young people who are in a position to pick and choose their employer pay far more attention to the surroundings. The young \u00ad\u201cgeneration Z\u201d wants the best possible work-life balance, which also includes a city that offers plenty of attractive features. But when the skilled workers stay away, the location is even less appealing for business. As a result, companies will leave or won\u2019t settle here in the first place. <\/p>\n

It is thus more important than ever to look beyond Hannover\u2019s city \u00adlimits and to be inspired by what other cities are doing. Hannover still has a strong, healthy economy. But if the stakeholders fail to make \u00admassive improvements to the city\u2019s image, there is a real risk that \u00adHannover, as a business location, will suffer persistent, permanent \u00addamage. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Header picture: IdeenExpo GmbH<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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World market leader and innovation driver in Hannover.<\/p>\n","protected":false},"author":104,"featured_media":4790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[48],"tags":[138],"class_list":["post-4787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-world-market-leader"],"acf":[],"yoast_head":"\nWorld market leader - Wirtschaftsstandort Hannover<\/title>\n<meta name=\"description\" content=\"World market leader and innovation driver in Hannover. 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